Instagram is one of the largest social media platforms out there today. Almost everyone and their grandma are using the platform. The reason it is so popular is because everyone can understand pictures and videos. Its user interface is so simple anyone can pick it up and use it. The thing about Instagram is figuring out exactly how to grow and gain natural engagement. It is the thing that everyone who is using any social media platform, to get as much natural engagement as possible. A lot of people will try to give you some quick and dirty tips that might or might not lead results. Well here are 3 tips that you should follow to help improve your Instagram.
Make sure you use hashtags on your posts
The best way possible to get your Instagram posts out and into the world is to use hashtags. Hashtags are in the simplest way to explain a searchable word or phrase that people can look up and see posts that have used that hashtag. It is a great way to make sure that your post gets exposed to the people you want it to get exposed to.
I can hear you now, what hashtags should I use for my post? Well the best ones to always start off with are your brand name. This will help build up your business or brand presence in general on Instagram. The next hashtags you should use are ones that are directly related to your industry, product, or service. Let’s say you run a doggy daycare center. You could use hashtags like #doggydaycare or if you are in the Boston area you could also do something similar to #bostondoggydaycare. As you start to type in hashtags Instagram will give you suggestions on some of the most popular hashtags and show you how many posts have that tag. This is a great way to explore more tags and grow your reach. A great rule of thumb to follow is a post will improve results with having 10-12 hashtags on it.
Continue to post daily
The key to grow an Instagram profile it to post daily, nonstop. Posting to Instagram multiple times a day not only improves the ability for people to engage with your content. It also will give you more exposure than say one post a day or less than that. The best practice to follow for posting multiple posts on Instagram is to start off with doing 1 a day to get the feel for posting to Instagram. After getting the hang of it and getting a group of hashtags that work for you. Start to ramp up to about 3 posts a day. The best results will start to show at 3 posts a day. After that you can start trying more posts to see if engagement goes or does not show any return.
Communicate with all of the people who comment
The one thing that a lot of people do not do that you should when it comes to Instagram is engaging in the comment section. This is maybe one of the most important things to do. It not only makes everyone who comments feel like that you do read them and care. It also helps with making your post show up in more people’s feed. When a post has more natural engagement overall it will get a hire ranking. There are a couple of ways that you can engage with people who leave comments on your post. The way a lot of people know is that you can reply to a person’s comment just like more platform. The other way is a more recent way of engaging with Instagram comments. You can heart or like someone’s comment. This is a great way to engage with a lot of comments. The best rule or practice is to do both.