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Why Should you: use Facebook in your Marketing

Social media has become a driving force in marketing today. What is better than having the ability to directly communicate with your customers and get instant feedback? Well in marketing not much. That is why more and more companies are using social media. The main question is what social media to use for your company; Facebook, Twitter, LinkedIn, Youtube, Pintrest, Instagram, or any other. It all comes down to what is your target audience. Each social media mainly attracts different types of audiences with some over lap. Facebook is if you want to reach mainly middle class mid 20s-40s. Twitter is a mix of a millennials, corporations, and people in corporate world. Linkedin is all business all the time.

Facebook is still the biggest of all the social media platforms and it doesn’t seem to change. A lot of marketing firms concentrate on Facebook in majority of their social media marketing plans. That is not only because of the large and broad audience but also the tools to target demographics in that audience.

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Facebook as a Communication Tool

The main way to use all social media is to communicate with a large audience. With Facebook being the biggest of all social media there is no reason why it is still the corner stone of all social media marketing plans. The tools that businesses can use are a large selection. A marketing person who knows what they are doing can reach a large audience while being targeted towards a specific audience. Facebook can be used best as a communication tool to talk between you and your customers, clients, or audience.

How do you do this effectively you are asking yourself

Well it is simple and complicated at the same time. The simple part is be genuine. The generation that is growing up with the internet are able to tell when someone is being genuine on the internet especially when it is a company on social media. When they find a company that is not being genuine they will turn against it or even stop dealing with the company. The next step is to create a unique voice that is consistently used. Do you want to have a voice that is sarcastic and funny, confident and technical, or something completely different. This will not only allow you to seem more genuine while posting on Facebook but also help communicate better with your audience.

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Facebook as an Advertising Tool

Facebook also has the tools needed to help advertise to reach a larger audience then ever reached before. Any marketer or business can use this to their best efforts to reach a larger audience without using a large chunk of their budget. Facebook Ads along with other social medias using an ad model have some of the cheapest ads you could by anywhere. With these ads you also have all the data at your finger tips about how people interacted with your ads and how to improve your next campaign.

Facebook as a Video Platform

I can hear you know; why should I even use Facebook when I can just use YouTube or something else? Well that is a good question but here is a better one; why would you just use one platform? Facebook recently has changed its news feed to push more video organically. This means normal posts and photos are not getting seen as much as videos.

Not only that Facebook is pushing live videos harder then anything else. Why should you even care about live video isn’t that just for young kids at events? We it can be or it can be used to get instant access to your audience and communicate with them in a large scale. Imagine it as a new version of a webinar, podcast, show, or something completely new.

Conclusion

Facebook maybe be one of the older social media platforms. That being said it is still one of the best for any business to use. With it’s large audience and large demographic there is a good chance that your audience is on there and uses Facebook more then you think. Using Facebook Ads can not only be a great way to use your ad budget but also reach a large targeted audience. With Facebook pushing more and more video now this is the best time to try out Facebook live and see how you can use it in your business.

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