As an esports team or organization having a solid brand is something that can set a team a part. From having a solid clean logo to something more badass team and orgs can go so many different directions for esports branding. The choice for what theme or style of branding to do for a team comes down to a few simple choices. What type of games are is the organization going to play. Is it more honed in on one game or style game, or is it a general org? Also comes down to the culture and the personality of the org. Is it a professional, goal driven org, or is it a more community driven focused team? All of these go into deciding the choice for an org and how the branding will turn out.

From Scratch Esports Branding

Esports Rebranding

From Scratch or Rebranding Esports Branding

Inner Geek Designs can help with esports orgs and teams of all sizes no matter what kind on branding they are looking for. No matter if it is something that a completely new design branding from the ground up or an org/team looking to take it in a different direction and needs a rebrand. Inner Geek can help decide with a call with all the decision makers of an org or team to take a branding package from scratch. The same can be done if a rebrand is needed. When a call is also done for a rebrand we have been known to decide if a rebrand is proper at this time or not. Changing just to change is not a smart idea and can be more harm than helpful.

What Comes in an Esports Branding Package

Every esports branding project from Inner Geek Designs comes with the same parts no matter what kind of branding project it is. This is to make sure that no matter if you are a small orgs or an established team you can have a log that will help you hit the ground running. A branding project with Inner Geek Designs is made to be an effective marketing tool. The core thing that a pickup folder for Inner Geek consists of digital, print, and original ready files. Instead of just focusing on files for a digital format including print ready and original files gives teams and orgs the best possible chance and ability to hit the ground running.

  • Digital Files including transparent background
  • Print files including vector files for some print applications
  • Original vector files
  • Social media design elements (Profile picture and Social media headers)
  • Branding guidelines and manual

Not only the final project files are the sometimes the best thing about a project with Inner Geek. The key to any project with Inner Geek is to respect the time of our clients. We have done this by having all our logo design projects include 3 initial versions to look at. They also include 2 rounds of revisions for every project. If the project goes over 2 rounds of revisions it will cost an addition per round of revision.

FAQ for Esports Branding Projects

To start a esports branding project for a team/orgs there are a few key things to make sure that the project is a success! The more info to start a project is all good information and can speed up the design process of a branding package.

  • Any idea of a concept of what you might be looking for
  • Color schemes you might like
  • Any example you might have have that you like
  • If the project needs to be rushed let it be known early in the project
  • What games is your team focused on
  • Personality or culture of the team

To start any project and to mark your spot in the work flow que a minimum 50% deposit is required. Your project will not be started until this happens.

A typical esports branding project takes around anywhere between a week to 2 weeks. The time of a project depends on the concept you are looking for and current work flow.

If you are looking for a project sooner you can add a rush fee to your project.

There are some additional fees that can be added to a project based on timing for a project. The two fees that can be added to a project are either a rush fee or additional revisions to your project.

Rush fees: addition of 50% of the entire project

Additional revisions: if you need more revisions past the give 2 rounds it will be an additional $50 per round.