Blog

Today websites have changed. Websites are becoming more and more no longer just 5 static pages. Sites are adding blogs to their websites. This is making a lot of business owners and people in marketing asking; why? The simple answer is that visitors to websites are changing. They are not just wanting the basics about your company. They now want to know about what makes your company you, related topics about your business, and more. This is where having a blog comes in handy.

This doesn’t mean all companies should go out and start blogging. Here are some quick things to decide if you should start a blog for your company:

• Do you have the time to keep up and manage a blog
• Do you have social media
• Do you have content that can be used for blogging

Blog With Compelling Content

The main task of blogging is simple is to keep people on the website long as possible. Just posting a blog post will not do this. You need to have good quality content. So how do you write quality content? To write good content for a blog post look around your industry; are there any general questions that are always asked? Is there some something that you do different than any of your competitors? Is your process different in making a product or getting to a specific solution? These are all things to start looking at when getting start with a blog.

Helping Search Engine Optimization

Blogging not only allows for people to stay on your website longer and be engaged. It also help with search engine optimization (SEO). Say your business is a design studio. You can write blog posts about logo designs and the process that goes into it. Or if your business is a bakery you can write a blog of special recipes about baked goods.

While having this in mind you should also take into account about your location. Majority of people search for business in their local area. So back to the two examples. If your business is a design studio and you are writing a blog on logo design and you are based in Charlotte. Then you might want to write a blog post about logo design trends in Charlotte. If you are a bakery based in Charlotte maybe you want to write a blog post that is recipe using local ingredients.

Conclusion

The honest truth is not every business can do this. But if your market allows you this is a great opportunity and should not be overlooked. With more and more people evaluating a business by not only what they can find about the business but what they can read on the company. What better place to hear from your own mouth. You are also helping your website grow by visitors staying longer and also gaining SEO ranking.